Plus Two Business Studies Notes Chapter10 Marketing Management
Chapter 10: Marketing Management - Important Topics: Meaning of Market and Marketing Features of Marketing Marketing Management: Meaning and Process Difference between Marketing and Selling Marketing Management Philosophies (Concepts) Functions of Marketing Role of Marketing Marketing Mix (4 Ps: Product, Price, Place, Promotion) Classification of Products (Consumer & Industrial) Branding, Packaging, and Labelling Pricing: Meaning and Factors Affecting Price Determination Physical Distribution and Channels of Distribution Promotion: Advertising, Personal Selling, Sales Promotion, Publicity & Public Relations Market (മാർക്കറ്റ്) The term market refers to the place where buyers and sellers gather to enter into transactions involving the exchange of goods and services. Simple Explanation: In the old days, a market was a physical place like a bazaar or a supermarket where people went to buy and sell things. In modern marketing, "market" means ...